Ipswich Borough Council have proposed a new development to revitalise the town while supporting a more vibrant community. An Aquatics Centre is going to be built in the area around Portman Road, with it poised to be a shining example of how the town is set to be more community-focused. The project, which is to be done in collaboration with Ipswich Town Football Club and the Suffolk County Council aims to enhance the area significantly. The Aquatics Centre is going to boast several facilities, supporting everything from sporting excellence to health and wellness. The project is also set to focus on eco-friendly principles, targeting a BREEAM rating of Excellent. A lot of this comes down to its sustainable design. The initiative represents more than the general creation of new facilities. It helps to symbolise a new era for Ipswich, ensuring that there are several benefits for the town centre. The enhanced green areas and public spaces are going to be new gathering places, which help to strengthen the fabric of the community in general.

The project is not only going to be a jewel for the community but a beacon for how leisure, sport and well-being are valued. This is set to be the start of a healthier and more vibrant Ipswich, as it helps to champion the spirit of the community. The Council is dedicated to making its vision a reality, ensuring that the benefits are enjoyed by both present and future generations. A significant amount of work has been undertaken at the grounds over the last few years and there have been a substantial amount of improvements during this time. They are proud to have an average attendance of 29,000 visitors this season, and there are hopes that this number is going to grow even more over the coming years. The general redevelopment of Cobbold Stand is helping to increase the capacity and it has been a part of the masterplan for the stadium.  The proposal for the Aquatics Centre and the masterplan is going to be submitted for planning approval which is a crucial milestone in the development as a whole. Subject to planning consent, it's anticipated that a report will be given later in 2024, with subsequent phases lined up to try and bring the new Aquatics Centre to fruition.